Blogging or web logging is way to build your brand and get your ideas and philospohies down on 'paper'. Most blogs do not gather a large following, that is ok -- it is a way to collect and capture your principles and best practices.
Get started at www.blogger.com or http://www.wordpress.com/ -- choose a name and a template and off you go.
While blogging is an integral component of a web presence, it is just one component.
Other platforms include e-newsletters http://www.constantcontact.com/
You Tube http://www.youtube.com/
Twitter and Facebook tend to be more social than business but many businesses put these tools to good use.
Twitter http://www.twitter.com/
and Facebook http://www.facebook.com/
Your web presence leavs an imprint that in the old days would have been a brochure, poster or stationery. Now you can update as often as you like for free -- the catch is that you have to find interesting content ;)
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